Manav Vikas programme address the health needs of the poor and marginalized communities in seven states of India. Some of the key focus areas are reduction in maternal and infant mortality, reducing malnutrition, engaging with both men and women in family planning and reproductive health management. An innovative and holistic approach has been integral to organization’s health strategy. The cornerstone has been building interlinkages among various stakeholders like communities and government agencies on one hand, and working with the government on bringing forward more robust policies on the other. Innovation, for example, has found expression in creating a new approach to enhance women’s access to health, by improving gender relations at household levels. The community awareness and counselling programme run by the organization, and sensitization of frontline workers has improved access, as well as quality of healthcare services for the poor and marginalized, especially newborns, children, adolescent girls and mothers. Long term behavior changes including inculcating positive health practices are increasingly evident within the communities.